How to choose background music for your project?

How to choose background music for your project?

By adding music to your video, you get a powerful tool for influencing the viewer. Music can both enhance the emotional effect of viewing and turn the product upside down, giving it a completely different meaning.

How to choose background music for your project?

How we perceive music

The perception of music is subjective – everyone communicates with it in their own way and there is little rational here. A track can stay with you for life simply because some strong memory is associated with it – the genre, composition and quality of the recording in this case fade into the background. On the other hand, some absolutely fantastic composition that sounds stunning can completely pass you by, because you were in the wrong mood or environment to notice all its merits.

There are several sensations, transmission through music is more or less universal. Let’s take a look at them, noting genres and musical characteristics that do well with the message.

Calmness

Music that is practically free of dissonance can be called soothing. Take a relaxed, even a little lazy rhythm, and you will have a virtually fail-safe way to relax your viewer. For pacification, ambient, downtempo, slow jazz and classical music are well suited – music with a slight emphasis on rhythm, spiced with good melody and harmony.

Voltage

Tension in music is often achieved through dissonance, a kind of “wrong”. These techniques are more likely to create a sense of excitement in the viewer. Music that goes from melodiousness to knocking, grinding and other less musical sounds is aimed precisely at taking the listener out of the comfort zone, immersing him in a tense atmosphere. Minimalist tracks are well suited for creating potential – they contain a large amount of free space, which stimulates the viewer’s imagination, not only due to the excess of information, but, on the contrary, due to its absence.

Fear

Let’s turn to the classics. Let’s remember the shower scene from Alfred Hitchcock’s Psycho. Despite the lack of violence in the frame, with the help of the ingenious musical accompaniment of Bernard Herrmann, each scene is accompanied by feelings of horror and fear. And the soundtrack itself is not overly complicated: the repetitive dissonant sound of strings works great to create the right atmosphere. All ingenious is simple. The same technique was used a little later when filming “Jaws” with similar results.

Drive

Remember your favorite scenes of chases, battles and fights and immediately remember that such scenes are most often accompanied by energetic, rhythmic and noisy music. Use it to add dynamism and energy to your video. Modern dance electronics are very suitable for such tasks. Here the rhythm rules, and everything else fades into the background. Avoid the overt club sound, though: that’s why it sounds like a club, because it works best in a nightclub, not on YouTube. Choose a track so that it is more versatile, so that it contains both what to dance to and what to listen to. It will at the same time expand your audience – more people will find something pleasant for themselves in your product.

Expectation

When the soundtrack itself contains ambiguity, the musical phrases are structured in such a way that they seem to be a question that should not be answered, published subconsciously to expect something. Like tension, anticipation moves towards the unknown. With the right melody or sounds, we can smoothly and accurately lead the viewer to a climax or an important plot point. It is not so much the balance of the three main components that is important here, but the composition itself. Waiting scenes are often accompanied by monotonous and rehearsal music with increasing loudness or expression, leading the viewer to the desired climax on the screen.

How does the music fit into the picture or video?

It’s pretty simple here – prioritize correctly. Art simultaneously stimulates several senses, it is very important to understand from the very beginning what the priorities are and which communication channel will be the main one. What is more important what a person sees or hears? For example, if you need to emphasize the elegance of an exhibition of paintings in which spring landscapes, then choose calm romantic music that will not attract attention, but only create the necessary background. And if the dramatic climax in the film requires strong emotions, then the attention-grabbing music will greatly affect the emotions of a person, so that he will experience sadness, mental pain and, together with the characters, will survive the tragedy.

How to choose the music you want

It is useful to decide on the music as early as possible – before the final editing versions. You will always be one step ahead and can connect music and video more closely if you make a decision at the beginning of the process. Use music as a starting point! Cutting a video for a beat can give it dynamism and energy, and in the opposite case, tension. Make an informed choice depending on the needs of your product. Some producers prefer to do rough cut in order to first try different tracks and choose the best one. Once selected, the cuts are more precisely tailored to the music – a useful approach.

How to choose background music for your project?

Usually the tone of your video will dictate the music you choose. But this is only if you want to achieve synergy between sound and picture. Sometimes the task can be exactly the opposite. Using the “wrong” music in a scene can emotionally impact the viewer. Peaceful, soothing music during a bloody scene can make it even more dramatic. Don’t be afraid to break stereotypes: “wrong music” may well become the highlight of your product.

Depending on the type of video you produce, sometimes you may find that it doesn’t require music from start to finish at all. The selections and all sorts of ratings imply a full soundtrack from “a” to “z”, but a corporate film or personal vlog can benefit from an occasional musical splash or a book cover approach (when musical inserts are used only at the beginning and end of the video) … In many cases, music can play a more powerful role if it is not used constantly – to focus on a point or climax of a video.

Should you use tracks with vocals? Yes, but wisely. Vocals in the background of a dialogue or interview, for example, can distract or alienate the viewer. If you chose a vocal track, consider whether the lyrics support what is happening in the video. Good instrumental tracks can convey the same emotion, but are much safer in terms of aesthetics and production.

You don’t have to get attached to the timing of the selected track. Mount it freely if your video needs it. The typical cadence of a commercial track may well not match your cut. It is better to cut or loop parts of the track in any editor so that the peak moment of the track falls at the right moment on the video.

It is also helpful to choose the right arrangement to convey the desired emotion and sensation. For example, ethnic music can be effective if you shoot in suitable locations. It will help develop a sense of presence in the viewer.

Remember to pay attention to the volume. You can get so carried away by music that you forget that there is still direct speech or dialogues in the video, and the audience wants to hear them.

As with any content production, ask yourself who your viewer is. What is his age, hobbies, employment, etc.? A corporate manager may not react in any way to hard rock or hip-hop, while a younger and simpler audience will be happy to like and show the video to friends.

Music should emphasize the mood of the video, enhance its effect, not overwhelm it. When mixing audio for your video, remind yourself what is most important in the product and bring that element to the fore.

Don’t forget that the SoundAudio site provides a library of background music to download and use. You can always find the right music for your project.

Have a good mood!

Ed Solovey

SoundAudio Music Creator

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Music Background for YouTube

Music Background for YouTube.

The question of where to download background music for your videos for free is an acute issue, as YouTube does not allow the use of other people’s music that is protected by copyright. When we use the music of famous artists and authors, YouTube hosting easily defines the rightful author of music.

Today, almost all music that sounds on the radio or television is protected from commercial use. Foreign musical works that sound in the background in our videos have a bad effect on the promotion of videos on YouTube. It, in general, can be removed, blocked or not allowed to monetize. The reputation of the channel itself also suffers.

Copyright may confuse you, and if you have previously tried using music in your video, you may have come across a Content ID complaint. Do not worry. In most cases, you can solve the problem.

I will tell you how it works, we will also talk about various features that you can also take advantage of.

Have a good mood!

Ed Solovey

SoundAudio Music Creator

Why can’t you just grab any music, paste it into your video and upload to YouTube?

Because the authors who write and perform the musical work, and the companies with which they work own the copyrights to these works and the related rights to perform and record these works. This means that they have the right to control how others use their music. One of the sources of income for musicians is licensing music to those who want to use it.

Therefore, YouTube created a built-in Sound Library service to help you find music that you can use for your video for free. This means that you can even monetize videos that include any of these songs.

The Sound Library includes free sound effects that you can also use. The library is constantly updated to have a lot of diverse content.

Where can I Download Background Music for Free?

YouTube Sound Library

Quite a lot of other music is available online, for example, there are “royalty free music” on other services (such as AudioJungle) that allow you to select and license music to create your own videos. Before you make purchases in such libraries, read the terms of use very carefully. Licensing conditions can be different, and despite the fact that they call them “royalty free”, you can still encounter a Content ID complaint in case of incorrect use.

Music Background for YouTube

A special YouTube Music Policies page will show you the rules set by the owners of many popular works.

For example, some videos may not be available in certain countries if they use certain music. But keep in mind, the information in the directory is not the license itself and this is not a guarantee: the owner of the rights can change the conditions at any time.

There are a couple more things you need to know about music on YouTube.

You should also check the YouTube directory or mute the sound in your video if the music accidentally gets into it (for example, if the radio plays in the background of the video in your car) even if it is very short and in poor quality.

In some cases, when your video receives a Content ID complaint about a music track, you can remove the music and then the restriction or ban will be removed. You can also replace your soundtrack with any track from the YouTube audio library. Or you can purchase a license to use music and offer it to YouTube to remove monetization restrictions. You can also use music under a Creative Commons license.

What is a Creative Commons license?

This is a non-profit organization that provides the possibility of public use of creative works through free legal licenses. Creative Commons licenses, this is not an alternative to copyright. CC licenses work together with copyright for video, music, scientific works, which means that the author decides for what purposes his work can be used. For example, for personal or commercial use only. Read more below or go to the official website of creativecommons.org Today, under this license, there are already hundreds of millions of works, which makes it possible to use them for free and for your own purposes. The only negative, it is very difficult to find among a large selection of suitable track by genre and duration.

You can also always find and download the right music for your project on sites offering the use of music. Check them out in this article.
And, of course, SoundAudio offers you its own background music library for download and use (read the Terms of Use). SoundAudio wishes you a good mood!

Ed Solovey

SoundAudio Music Creator

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Music in the background. History of music that sells

Music in the background. History of music that sells.

By the sound of music, you can determine which institution you are: a shopping center, train station, cafe, boutique, etc. However, only New Year’s Eve brings its own confusion, because now the music of Christmas and New Year sounds the same everywhere. What we hear in retail outlets, foyers, lounge areas, elevators, airports, and other public places has its own name: this is “background music”. The beginning of this trend was laid at the beginning of the twentieth century by the French classic Eric Satie with his “furniture music” created in the 1910s.

Music in the background. History of music that sells.

Such works should have been reproduced as something indistinguishable from the environment.

The method of “delivering” background music to the user was invented at about the same time by Major General of the US Armed Forces George Owen Squire.

Music in the background. History of music that sells.

As head of the communications service during World War I, Squire developed a wired radio station (using trees as antennas) to send radiograms, and in peacetime, he patented his invention and founded Wired Radio. He later renamed the company “Muzak“.

Squire found a way to sell his “product”, offering private institutions – hotels, clubs, firms – to play background music through speakers, sometimes hidden behind large frames with then-fashionable palm trees, due to which this type of broadcast was called “music from the pot.”

At first, it was mostly instrumental classical or jazz, and then the instrumental performance of famous hits was added to this.

In America, such music was especially useful in elevators, as it distracted attention and, thus, calmed the nerves of especially visitors and customers, and this was an important point if you can imagine how many skyscrapers there are and how many floors they have.

In the 1940s, Muzak developed a kind of sound algorithm with the help of sound architects, calling it “Progressive Stimulation.”

This meant that the broadcasts were divided into 15-minute intervals, during which the volume of the sounding music steadily increased, and then fell silent for the next quarter-hour, creating a feeling of “moving forward” and thus increasing productivity.

Music in the background. History of music that sells.

In the late 1990s, students at Wilkes University in Pennsylvania came to the conclusion that when listening to background music for 30 minutes, the level of immunoglobulin A, which lives in the mucous membranes and repels viruses and pathogens, rises by 14.1%.

At the same time, the experimenters noticed that listening to the same amount of music on the radio, as well as other sound stimulations or just silence, did not give the same result.

Another study by professor of musical psychology Adrian North at a restaurant in Market Bosworth, England, showed that visitors spend an average of 2 pounds ($ 2.55) more if they are “processed” by classical music rather than pop.

According to scientists, one of the possible explanations for this may be that most people associate classical music with quality, and therefore, by way, the classical repertoire encourages us to make more expensive purchases.

Music in the background. History of music that sells.

Be that as it may, such an abundance of research in this direction clearly says only one thing: marketers are more than ever worried about how to set up our sensory branding, that is, in simple words – how to encourage us to buy something?

But we, of course, understand that, although music can create complex associations, it will not work to deceive the client. And besides, so many hits for each specific product have not yet been written.

The main task of any trading company is to detain a client on its trading platform.

Let the buyers watch, choose, the main thing is not to leave them empty-handed, and the music here, of course, plays an important role: it is designed to balance the bustle of the store, create an atmosphere.

The Muzak company (which after the takeover in 2004 was named the Canadian company Mood Music) back in the 1930s and 1940s specially invited ensembles and orchestras for the instrumental recording of famous melodies.

Currently, sound engineers who deliver ready-made playlists to shops, cafes, restaurants, fitness clubs, etc., have at their disposal an extensive music library, divided mainly into two main categories – foreground music and background music. What is the difference?

Foreground music is music that attracts the active attention of the listener. He concentrates on this, and this music mainly consists of the best charts, vivid artwork and pop hits.

Background music is the music that accompanies text, voice, noise, advertising, podcasts, games, movies. This music creates the mood of what is happening around and affects the emotional background of people.

You can always listen and download background music for your institution, project or video on our SoundAudio website.

Ed Solovey

SoundAudio Music Creator

Libraries of background music are divided into many small categories: mood, color (dark or light music), instrumental or vocal music, music for films, games, commercials, corporate or children’s music. All this allows you to more accurately focus on a specific target audience.

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Where can Download Background Music for Free?

Where can I Download Background Music for Free?

A good selection of background music for creating video is no less important than a creative script and competent adaptation. A specially hired composer and experienced sound engineer usually work on the soundtrack for expensive promotional videos for large companies. But if the budget does not yet allow you to order videos with hight prices, you can save on music.

I have selected for you the 7 SITES where you can select and download music for your project.

Don’t forget that the SoundAudio site provides a library of background music to download and use. You can always find the right music for your project.

Ed Solovey

SoundAudio Music Creator

YouTube Sound Library

 YouTube’s huge audio library gives you a sea of ​​free music. Search functionality allows you to sort the work by genre, tools used, duration, source and even mood. To access your audio library, go to Creative Studio> Sound library in your YouTube account.

Where can I Download Background Music for Free?

You can quickly find the music you need. Music author Ed Solovey offers you his collection of music tracks for videos, games, films, applications, presentations, podcasts, commercials, and much more. Music that will ensure the competitiveness and success of your business.

Where can I Download Background Music for Free?

This site is home to hundreds of fantastic tracks created and uploaded by Benjamin Tissot. His music is used in films, from animation to official films and short films.

Where can I Download Background Music for Free?

SoundCloud is a powerful music venue where you can find almost anything. Read the description of the track and the rules for its use. It will take some time to find what you need, but it’s worth it.

Where can I Download Background Music for Free?

This is the site of composer and producer David Fesliyan. It creates all kinds of background music for videos. His studio now includes several producers/composers! You can also download sound effects on your website.

Where can I Download Background Music for Free?

Another great resource for downloading background music. The music of the author Alexander Shamaluev can be heard in millions of videos around the world. You can find music in different genres. Its goal is to make music accessible, to provide an opportunity for everyone who wants to make their creative projects impressive, including those who currently cannot afford a license.

Where can I Download Background Music for Free?

Another resource that has gathered the music of numerous composers and producers. Here you can find a wide range of music genres. Convenient navigation and a wide selection of filters for searching.

Be sure to read the rules and conditions for using music on the resource from which you download music. Do not forget to make a link to the site in the description of your project.

Have a good mood!

Ed Solovey

SoundAudio Music Creator

How to Make My Own Background Music?

How to Make My Own Background Music?   So you've decided it's time to record some background music, but you don't know where to start or what you need to do. First of all, it should be noted...

read more

How to get a Music License for YouTube?

How to get a Music License for YouTube? From the article you will learn: what sanctions are threatened for copyright infringement when using someone else's music; where to get background music,...

read more

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read more

Music Background for YouTube

Music Background for YouTube. The question of where to download background music for your videos for free is an acute issue, as YouTube does not allow the use of other people's music that is...

read more