Music Background for YouTube.

The question of where to download background music for your videos for free is an acute issue, as YouTube does not allow the use of other people’s music that is protected by copyright. When we use the music of famous artists and authors, YouTube hosting easily defines the rightful author of music.

Today, almost all music that sounds on the radio or television is protected from commercial use. Foreign musical works that sound in the background in our videos have a bad effect on the promotion of videos on YouTube. It, in general, can be removed, blocked or not allowed to monetize. The reputation of the channel itself also suffers.

Copyright may confuse you, and if you have previously tried using music in your video, you may have come across a Content ID complaint. Do not worry. In most cases, you can solve the problem.

Why can’t you just grab any music, paste it into your video and upload to YouTube?

Because the authors who write and perform the musical work, and the companies with which they work own the copyrights to these works and the related rights to perform and record these works. This means that they have the right to control how others use their music. One of the sources of income for musicians is licensing music to those who want to use it.

Therefore, YouTube created a built-in Sound Library service to help you find music that you can use for your video for free. This means that you can even monetize videos that include any of these songs.

The Sound Library includes free sound effects that you can also use. The library is constantly updated to have a lot of diverse content.

YouTube Sound Library

Quite a lot of other music is available online, for example, there are “royalty free music” on other services (such as AudioJungle) that allow you to select and license music to create your own videos. Before you make purchases in such libraries, read the terms of use very carefully. Licensing conditions can be different, and despite the fact that they call them “royalty free”, you can still encounter a Content ID complaint in case of incorrect use.

AudioJungle

A special YouTube Music Policies page will show you the rules set by the owners of many popular works.

For example, some videos may not be available in certain countries if they use certain music. But keep in mind, the information in the directory is not the license itself and this is not a guarantee: the owner of the rights can change the conditions at any time.

There are a couple more things you need to know about music on YouTube.

You should also check the YouTube directory or mute the sound in your video if the music accidentally gets into it (for example, if the radio plays in the background of the video in your car) even if it is very short and in poor quality.

In some cases, when your video receives a Content ID complaint about a music track, you can remove the music and then the restriction or ban will be removed. You can also replace your soundtrack with any track from the YouTube audio library. Or you can purchase a license to use music and offer it to YouTube to remove monetization restrictions. You can also use music under a Creative Commons license.

What is a Creative Commons license?

This is a non-profit organization that provides the possibility of public use of creative works through free legal licenses. Creative Commons licenses, this is not an alternative to copyright. CC licenses work together with copyright for video, music, scientific works, which means that the author decides for what purposes his work can be used. For example, for personal or commercial use only. Read more below or go to the official website of creativecommons.org Today, under this license, there are already hundreds of millions of works, which makes it possible to use them for free and for your own purposes. The only negative, it is very difficult to find among a large selection of suitable track by genre and duration.

Music in the background. History of music that sells.

By the sound of music, you can determine in which institution you are: a shopping center, train station, cafe, boutique, etc. However, only New Year’s Eve brings its own confusion, because now the music of Christmas and New Year sounds the same everywhere. What we hear in retail outlets, foyers, lounge areas, elevators, airports and other public places has its own name: this is “background music”. The beginning of this trend was laid at the beginning of the twentieth century by the French classic Eric Satie with his “furniture music” created in the 1910s.

Erik Satie

Such works should have been reproduced as something indistinguishable from the environment.

The method of “delivering” background music to the user was invented at about the same time by Major General of the US Armed Forces George Owen Squire.

George Owen Squier

As head of the communications service during World War I, Squire developed a wired radio station (using trees as antennas) to send radiograms, and in peacetime he patented his invention and founded Wired Radio. He later renamed the company “Muzak“.

Squire found a way to sell his “product”, offering private institutions – hotels, clubs, firms – to play background music through speakers, sometimes hidden behind large frames with then fashionable palm trees, due to which this type of broadcast was called “music from the pot.”

At first it was mostly instrumental classical or jazz, and then the instrumental performance of famous hits was added to this.

In America, such music was especially useful in elevators, as it distracted attention and, thus, calmed the nerves of especially visitors and customers, and this was an important point if you can imagine how many skyscrapers there are and how many floors they have.

In the 1940s, Muzak developed a kind of sound algorithm with the help of sound architects, calling it “Progressive Stimulation.”

This meant that the broadcasts were divided into 15-minute intervals, during which the volume of the sounding music steadily increased, and then fell silent for the next quarter hour, creating a feeling of “moving forward” and thus increasing productivity.

Muzak Holdings LLC

In the late 1990s, students at Wilkes University in Pennsylvania came to the conclusion that when listening to background music for 30 minutes, the level of immunoglobulin A, which lives in the mucous membranes and repels viruses and pathogens, rises by 14.1%.

At the same time, the experimenters noticed that listening to the same amount of music on the radio, as well as other sound stimulations or just silence, did not give the same result.

Another study by professor of musical psychology Adrian North at a restaurant in Market Bosworth, England, showed that visitors spend an average of 2 pounds ($ 2.55) more if they are “processed” by classical music rather than pop.

According to scientists, one of the possible explanations for this may be that most people associate classical music with quality, and therefore, by the way, the classical repertoire encourages us to make more expensive purchases.

Wilkes University

Be that as it may, such an abundance of research in this direction clearly says only one thing: marketers are more than ever worried about how to set up our sensory branding, that is, in simple words – how to encourage us to buy something?

But we, of course, understand that, although music can create complex associations, it will not work to deceive the client. And besides, so many hits for each specific product have not yet been written.

The main task of any trading company is to detain a client on its trading platform.

Let the buyers watch, choose, the main thing is not to leave them empty-handed, and the music here, of course, plays an important role: it is designed to balance the bustle of the store, create an atmosphere.

The Muzak company (which after the takeover in 2004 was named the Canadian company Mood Music) back in the 1930s and 1940s specially invited ensembles and orchestras for instrumental recording of famous melodies.

Currently, sound engineers who deliver ready-made playlists to shops, cafes, restaurants, fitness clubs, etc., have at their disposal an extensive music library, divided mainly into two main categories – foreground music and background music. What is the difference?

Libraries of background music are divided into many small categories: by mood, color (dark or light music), instrumental or vocal music, music for films, games, commercials, corporate or children’s music. All this allows you to more accurately focus on a specific target audience.